Viva Magenta: Pantone's 2023 Color of the Year

"Viva Magenta is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."
– Leatrice Eiseman, Executive Director, Pantone Color Institute